Toyota, Ford and Honda maintained their top positions for most-shopped non-luxury brands. In Q3, some cross-shopping between three-row SUVs and minivans was noted. Still, SUVs remained the top choice for shoppers, with more than 60% of all vehicle shoppers considering an SUV.
2 in truck consideration, even though the Ram 1500 won the high-profile sales race. The recently redesigned Chevrolet Silverado 1500 followed at No. It has been the most-shopped truck since Kelley Blue Book Brand Watch started in 2007. The Ford F-150 was the most shopped vehicle of all vehicles during Q3 for the first time in three years. In contrast to cars, a number of redesigned models, including the Chevrolet Silverado and Ram 1500, or all-new trucks, like the Jeep Gladiator and Ford Ranger, have been introduced. The percentage of shoppers who considered pickup trucks has been soaring to 28% in the last two quarters, up from 21% a year ago, the report said. Volkswagen announced the end of the iconic Beetle in the quarter. Indeed, fewer cars are on the market since some automakers, notably General Motors and Ford, have dropped some car models from their lines. Cars as a percentage of new vehicles sold dropped to less than 30% in some months this year, according to Cox Automotive. Lower shopping resulted in lower sales of cars. Ford Mustang also remained in the Top 5 most-shopped cars. Honda and Toyota, long known for high-quality, reliable vehicles, led shopping consideration in non-luxury cars.
Only three of the Top 10 most-considered vehicles in Q3 were cars three pickups and four SUVs rounded out the Top 10. The percentage of shoppers who considered a traditional car fell to 40% in Q3 from 48% a year ago, the report showed. Kelley Blue Book produces quarterly Brand Watch reports for non-luxury and luxury brands. Kelley Blue Book Brand Watch is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s buying decision. Shopping for traditional cars slumped to new lows, while shopping for pickup trucks has soared to new highs, with the Ford F-150 being the most-shopped vehicle, according to the Kelley Blue Book Q3 Brand Watch.
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